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The Playdia Quick Interactive System was one of Bandai's next attempt at entering the videogame console industry. It was released in 1994 in Japan only and marketed as a family oriented system. Geared toward a younger audience, the Playdia was somewhat smaller then most consoles. Its blue casing giving it a more "toy" feel. The Playdia controller used infrared waves instead of cords and was made to be used either on or away from the machine (see images) Using CD-based games, the Playdia could produce impressive anime style Full Motion Video (FMV). Most of the games were interactive educational titles. Bandai did however make a few interactive games based on their franchise series such as Gundam, Sailor Moon, Ultra Man and Dragon Ball Z. However, the games lacked real game play. Simply being an interactive cartoon, the player simply instructs the onscreen character by selecting prompted menu choices using the Playdia control pad.
The Playdia did not sell well. Collectors or fans of the cartoon series may have had slight interest in it, but it was not enough to make an impact. The console was a failure for Bandai.
FACT: Bandai, seeing a need to recover losses from this failed system, began publishing Idol CDs
in order to sell more Playdia units. Idol CDs were interactive games featuring young Japanese girls that took off their clothes
at the players command. This tactic seems rather strange since the Playdia was originally marketed as a 'family oriented system'. Guess
daddy needed some fun too. Funny thing is that it worked.
Bandai sold enough units to make a small profit. |
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During the early mid 1990s, the video game market exploded due to the new technology available to developers, specifically the jump in processor speed and the release of the CD-ROM format. No longer were game programmers limited by the small canvas standard cartridges provided - the CD-ROM was their dream come true. With this new media format at their disposal, manufacturers began to truly expand the definition of a video game console. Computer hybrids (Commodore 64 GS, FM Towns Marty, Amiga CD32, etc.) and all-inclusive multimedia devices (Philips CD-i, Panasonic 3DO, Pioneer LaserActive, etc.) were designed to target a new, and older, audience. Taking a slightly different approach, popular game developer Bandai decided to enter the foray with their release of the Playdia. Instead of following the current trends, Bandai marketed the Playdia to children and families. Would this Japanese-only release hit the mark? Far from it as you will see. The Playdia is a rather unsophisticated looking unit. The rectangular chassis is comprised of medium weight plastics, sporting an indigo-blue top section with a leprechaun-green base. The design is simple and to the point. A simple power and reset switch reside on the left top of the console, with a large banana-yellow 'open' button on the right to open the door of top loading CD drive. There is a rectangular recess directly in front of the unit to park the wireless IR controller (the second system ever to have a wireless controller standard). The weight of this unit is a bid odd, with most of the weight residing in the back. A standard composite output and DC 9V power supply jack adorn the rear of the unit. Though simplistic in appearance, I do have to say it does stand out in a collection due to the unique colors used. But that is the only reason it stands out. |
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The Playdia was not succeeding at all and Bandai began feeling the fiscal repercussions of a failed system. The Sony Playstation entered the market just months after its debut and sealed this system's fate. Looking to recoup their losses, Bandai released interactive anime adult titles to stem the negative financial losses incurred in the first two years. Odd that a system initially tailored to the family would resort to these measures, but it worked. Bandai was able to get out with minimal losses after all was said and done in 1996. Plus, Bandai had significant resources devoted to a bigger project - the Bandai Pippin. But that is for another article.
The Bandai Playdia was a short lived and unsuccessful system. Even with devoting their efforts to a
rather untapped market (children/families), the Playdia could not survive the release of the Sony Playstation. This is
definitely not a recommended purchase for the gamer - only for a console collector. Though unique, the unit is not that pricey - it will run
you around $100 USD for a CIB system. The Playdia is nice to look at in your collection, not so much when you fire it up and experience
it. |
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Various picture\media for this console. Click pictures to enlarge. |
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For the hardware enthusiasts out there - all the detail you\we love. |
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Games, media format, emulators and screen shots for titles released on this system. |
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The depth of the packaging is approximately 1" and most games included a rectangular stryofoam insert to protect the game and chew up some of this extra space. See the picture to the left for an example. Games are not that hard to acquire, though they can be a little pricey compared to the overall quality of the actual title.
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Bandai Playdia Game Boxes
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Bandai Playdia Game Screenshots |
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Bishoujo Senshi Sailor Moon S: Quiz Taiketsu! Sailor Power Kesshuu
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Bishoujo Senshi Sailor Moon SS: Sailor Moon to Hajimete no Eigo
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Bishoujo Senshi Sailor Moon SS: Sailor Moon to Hiragana Lesson!
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Dragon Ball Z: Shin Saiyajin Zetsumetsu Keikaku: Uchuu-Hen
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SD Gundam Daizukan
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Additional authorized releases for this console. |
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Non-licensed releases (clones). |
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No clones were released for this system.
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Highly recommended additional sites\resources for this system. |
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visitors since 01-Apr-2008 |
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Copyright 2008-2011 The Video Game Console Library. This website and the information contained within it is protected by
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